The Importance of Custom Appeal

The Importance of Custom Appeal

When it comes to advertising, one of the best ways to get the word out about your business, organization or group is to take advantage of the different types of opportunities you have.  Custom printing is reasonably priced, flexible, and can take your message to many...
Lessons From The Millennials

Lessons From The Millennials

In a world, so long dominated by the baby boomers, the “millennials” are becoming a force to reckon with. Millennial stereotypes abound and they are accused, among other things, of being lazy, unfocussed, entitled and disloyal. he reasons for this range from...
6 Keys to Customer Satisfaction

6 Keys to Customer Satisfaction

As part of our initiation into the Instant Imprints family, my business partner and I attended Instant Imprints University, an intense program that took us through the various business and operational aspects of running the franchise. One of the many takeaways we had...
Is SEO Dead?

Is SEO Dead?

For quite some time now there have been pundits who have declared traditional SEO dead. The fact is that if you Google the question “Is SEO dead” it will give you over 30 million references, making you completely unsure of the true status of SEO. According to Sam...
The Leadership Quotient

The Leadership Quotient

There is something about the “middle ground” that makes one feel very safe. That is why you will always find it very crowded. Real value and success, as marketing consultant Jim Connolly puts it, comes from “pushing yourself and what you do right to the edges”. This...