When it comes to promoting your business, there are plenty of options for you to choose from in terms of how to get noticed and increase sales. Should you print brochures? Business cards? Should you put your company’s name on a t-shirt? How about on a pen? The possibilities are almost endless, but before you settle on one or two specific ways to promote your business, let us give you a crash course in the different types of promotional products available these days and the most ideal situations in which your business can use them.

Trade Show Displays

If your business is attending a trade show, having an informative and attractive display is key. You want potential customers to know what your products or services are all about and what makes them stand out in your particular industry. Trade show displays are a very important promotional product that can benefit any business.


Embroidery services can help your brand be noticed both in and outside of your place of business. Embroidery can be done on a number of things such as shirts, jackets, caps, and towels. Embroidering is handy for any business that is looking to increase promotion with things like promotional swag bags and prizes and will help your employees represent your company at special events.

Custom T-shirt Printing

Much like embroidery, custom-printed t-shirts help your staff to represent your company at special events, but they also add an element of fun and expression that can help get your message across more effectively. Custom t-shirt printing is the best way to let your creativity flow, giving you the opportunity to come up with detailed designs that are sure to make a lasting impression.

Brochures and Business Cards

Brochures and business cards are a wise choice for any business that is looking for promotional material that is meant to make a lasting impression. In today’s digital age, paper advertising can stand out from the endless stream of digital ads the average consumer is bombarded with each day.

Promotional Items

These can include things like pens, magnets, and note pads; things that people tend to use on a daily basis for a number of tasks. Promotional items are a good bet for any business, seeing as research has shown that these types of items are used and used often for long periods of time by those who receive them; a company name can be imprinted in a person’s mind as a result.

Signage and Posters

Eye-catching signage and promotional posters have always been a staple of attracting customers to a business. Both are especially useful for companies that are attending events such as job fairs, conventions, and markets. Attractive signage and noticeable posters are going to help your business stand out in a crowded event that contains dozens of other companies setting up similar booths or tables.

Promotional products are important for your business, and which ones you choose to use will play a significant role in determining your business’ future. Hopefully shopping around will be a little easier for you now!

Visit our Promotional Products page for more