The Importance of Custom Appeal

When it comes to advertising, one of the best ways to get the word out about your business, organization or group is to take advantage of the different types of opportunities you have.  Custom printing is reasonably priced, flexible, and can take your message to many...

Lessons From The Millennials

In a world, so long dominated by the baby boomers, the “millennials” are becoming a force to reckon with. Millennial stereotypes abound and they are accused, among other things, of being lazy, unfocussed, entitled and disloyal. he reasons for this range from...

6 Keys to Customer Satisfaction

As part of our initiation into the Instant Imprints family, my business partner and I attended Instant Imprints University, an intense program that took us through the various business and operational aspects of running the franchise. One of the many takeaways we had...

Is SEO Dead?

For quite some time now there have been pundits who have declared traditional SEO dead. The fact is that if you Google the question “Is SEO dead” it will give you over 30 million references, making you completely unsure of the true status of SEO. According to Sam...

The Leadership Quotient

There is something about the “middle ground” that makes one feel very safe. That is why you will always find it very crowded. Real value and success, as marketing consultant Jim Connolly puts it, comes from “pushing yourself and what you do right to the edges”. This...

Which Business Card Is Best For You?

From simple and minimalistic to attention-getting and loud, your business card is your identity in the eyes and hands of your contacts. Even if you do business solely online, having a business card on hand for those timely new acquaintances shows you take your...

Sales Mistakes to Avoid

As we launch our business and seek avenues to reach out to potential customers, I have been doing the rounds of research and information interviews with seasoned sales professionals. Arising out of the copious notes I made for myself, was this list of “mistakes” that...

Which Promotional Products are best for You?

When it comes to promoting your business, there are plenty of options for you to choose from in terms of how to get noticed and increase sales. Should you print brochures? Business cards? Should you put your company’s name on a t-shirt? How about on a pen? The...

Benefits of branded apparel for your business

We all know that branding – well executed – creates a lasting impression about your company in the eyes of your customers and prospects. People tend to associate good branding with credibility, quality, company personality and likeability to do business. Getting your...

Why are promotional products important?

Promotional products and the importance of having them available Many businesses use a line of promotional products, and you may have started to wonder if this line of advertising is right for you.  There are many ways in which a line of promotional products can help...


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